Hyundai Motor is the fifth largest South Korean multinational automotive manufacturing company in the world. The company was founded in 1967, Chung Ju-Yung is the founder of the company. The company along with Kia Motor Corporation. The company also operates the world’s largest automotive manufacturing facilities. They also owned the luxury vehicles with Genesis Motors. Now the Genesis Motors recently unveiled its latest midsize sedan G70. The vehicle will launch in the US in 2018.
Hyundai Motors will launch its first midsize sedan under the Genesis brand in South Korea. Korean luxury brand challenge to BMW’s 3 series and another European premium cars. Sang Yup Lee, a head of Genesis Styling, left, and Luc Donckerwolke, a head of Genesis Design Center, launch the new midsize sedan G70 during the ceremony in Hwaseong.
Dave Sullivan, product analysis manager at U.S. consultancy AutoPacific stated that,
Look at Cadillac, with just one crossover, the brand is struggling in the U.S. It will be much the same story for Genesis until they can get a crossover to market.
Executive Vice President Lee Kwang-guk told a media event.
G70 will pave the way for growth and expansion of the Genesis brand
The South Korean luxury brand has no plans to launch the Genesis brand in China and Europe. This year, China also gave the tough market for Hyundai Motors. Hyundai Motor introduced its brand Genesis in 2015. The company introduced the brand for improvement of brand reputation and also improved the vehicles. Hyundai Motor also followed the other Japanese brands including, Toyota, Lexus, and Nissan.
Manfred Fitzgerald, Head of Genesis Division, stated that,
We will definitely go to China but we cannot give you exact date yet, We have to be well prepared as a brand. You have to be present there before going there.
Genesis brand now ready to introduce G70. It is the third model by Genesis. The company’s aim the introduce three more vehicles including, sports utility vehicle by 2021. According to the company, they sold 150,000 cars in last two years.
The company said that it aims to sell 15,000 units in South Korea per year. The new vehicle comes with three powertrains — a 3.3-liter V6 gasoline turbo or G70 Sport, 2.0-liter I4 gasoline turbo and a 1.1-liter I4 diesel. The G70 Sport can accelerate from zero to 100 kph (62.5 mph) in 4.7 seconds.
The interesting feature is, the vehicle will have the feature of sensors and system can detect the cyclists, the car will automatically activate the braking system even when drivers fail to break. And more technology that company introduced first time in the market. The new version of G70 has partnered with Kakao.
Price of Midsize Sedan G70 2018:
Its prices range from 3.75 million won ($33,000) to 5.18 million won ($45,700).