Samsung brand is no longer the largest smartphone seller in India, Xiaomi beats the Samsung brand to become largest smartphone sellers in India.
Samsung is the top smartphone sellers in India since 2012. Now the Chinese manufacturer, Xiaomi beats Samsung brand to becomes the top smartphone sellers in India. Last year the company become a close of Samsung but can’t beat the company, it recorded ground-breaking 27.6M smartphones shipments in Q3 2017.
Xiaomi becomes the largest smartphone manufacturer in India with a market share of 25% in Q4 2017. According to the Canalys and Counterpoint, they research the Indian market and agreed with stats and Counterpoint also said, Xiaomi contributes 25% to beat out Samsung’s 24% in Q4 2017. But the Samsung still at the top if we look at the overall stats of FY2017 with 25% market share followed by Xiaomi at 19%.
Xiaomi beats Samsung to become largest smartphone maker in India
According to the Canalys, Xiaomi has shipped around 8.2 million units in Q4 and the Samsung shipped around 7.3 million. Xaiomi shipped 1 million larger than the Samsung brand in the same period.
Rushabh Doshi said,
Samsung’s loss comes from its inability to transform its low-cost product portfolio. Despite its ability to offer better margins and funding to the offline channel, consumer demand for Samsung’s devices has been weak, aspirational status it once held in the mind of Indian consumers. But growth in 2018 will be hard to come by, As Xiaomi’s market share reaches saturation point in India, and the market continues to shrink in China, it must contend with slower growth for its smartphone business as it begins to expand in other countries.